"On the subject of Behavior Design, no one on earth could author a more informative and anticipated book than BJ Fogg"

— Robert Cialdini, New York Times

Best Selling Author of Influence

Author BJ Fogg has been featured in


In the widely-anticipated book Tiny Habits: The Small Changes that Change Everything, readers will discover the landmark Tiny Habits method that has helped thousands of people build their ideal lives.


Tiny Habitscreated by Dr. BJ Fogg, a world-renowned Behavior Scientist at Stanford University—is based on 20 years of research and Dr. Fogg’s experience personally coaching over 40,000 people.


Unlike anything that’s come before, this system—what Dr. Fogg has coined “Behavior Design”—cracks the code of habit formation.


The content in this book is practical, immediately applicable and most importantly brand new. Tiny Habits is not just a summary of existing methods.  Each chapter shares breakthrough insights and simple steps you can take to improve your life. All this is based on Dr. Fogg’s groundbreaking research in Behavior Design. 


At the heart of this book is a startling truth: Creating a happier, healthier life can be both easy and fun.

Special Offer 


Preorder Tiny Habits and get this gift today: The Tiny Habits Toolkit

Dr. Fogg designed this Toolkit to help you create good habits quickly and easily.

You'll benefit from:


  • 5 new videos he created to guide you, step by step

  • A Quick Start guide for using Tiny Habits in your life—so easy to do

  • 60 habits designed for reducing stress, increasing focus, and sleeping better  

  • Tiny Habits Template for designing new habits

  • BJ Fogg's Cheat Sheet for creating habits super fast

  • and much more.


You will receive all this today in a digital download when you pre-order Tiny Habits.

After you preorder from any of the retailers listed below (or from your local bookseller), complete this form to receive the Tiny Habits Toolkit.


Gretchen Rubin

New York Times Best Selling Author of The Happiness Project

“Deeply researched and highly practical, this book will be a valuable resource to anyone interested in changing their behavior (that is, all of us).”

Shawn Achor

New York Times Best Selling Author of

The Happiness Advantage

"BJ Fogg is one of those rare individuals who can brilliantly balance a thorough understanding of research with the ability to make that research useful and understandable in the real world. ”

Ramit Sethi

New York Times Best Selling Author of

I Will Teach You To Be Rich

“BJ Fogg's ideas on self-change are uniquely relevant, approachable, and powerful. I can't recommend this book highly enough.”



The “New Guru You Should Know”

according to Fortune

Hi! I'm BJ Fogg. I run the Behavior Design Lab at Stanford.

I've invested over 20 years researching and teaching insights about human behavior.


On the industry side, I train Fortune 500 companies, with a special focus on health, productivity, and financial wellbeing.


My early research on Persuasive Technology has informed the design of products that millions love and use (like Instagram, which my student co-founded).


Now, I’m taking everything I know about behavior change—including my experience personally coaching 40,000 people—and sharing it all in my new book: Tiny Habits.

Preorder today and get the Official Tiny Habits Toolkit

International Retailers

After you preorder, complete this form to receive the Tiny Habits Toolkit

Preorder now and cancel anytime. You don't pay until the book officially ships on December 31st, 2019. 

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