The “New Guru You Should Know”

according to Fortune

Hi! I'm BJ Fogg. I run the Behavior Design Lab at Stanford.

I've invested over 20 years researching and teaching insights about human behavior.


On the industry side, I train Fortune 500 companies, with a special focus on health, productivity, and financial wellbeing.


My early research on Persuasive Technology has informed the design of products that millions love and use (like Instagram, which my student co-founded).


Now, I’m taking everything I know about behavior change—including my experience personally coaching 40,000 people—and sharing it all in my new book: Tiny Habits.

Author BJ Fogg has been featured in




Join me and my habiteers to be

healthier and happier in 2020.


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