You, too, can succeed just like these people have. . .

"Tiny Habits is the only method for change that worked for me." – Josef B.

"Tiny Habits is a roadmap to a better you." - Rob G.

"This is the most helpful self-help book I've ever read. As a performance psychologist, I love this approach." - Sarah H.

"It really feels like magic." - Ruth G.

"Tiny Habits is the most positive, realistic plan to change habits I've ever seen." - Lee J.

"Tiny Habits gives me hope. The best part is the immediate results in my life —within the first 48 hours!" - Jenna C.

Learn the

Tiny Habits 


Tiny Habits for



When you learn the Tiny Habits method,

you can change your life forever

Hello, I'm BJ Fogg. I'm here to help you . . . 

I’ve researched human behavior for over 20 years at Stanford University.

I've learned that only 3 things will change your behavior in the long term. 

Option A:  Have an epiphany
Option B:  Change your environment
Option C:  Take baby steps

Creating an epiphany is difficult. So rule out Option A unless you have magical powers—I don’t.  


On the other hand, Option B and Option C are practical. And they can lead to lasting change if you follow the right program.


However, few winning programs exist.

So in December of 2011, I created a new way to tap into the power of environment and baby steps. I called it Tiny Habits®. Over 60,000 people have since joined in (and many more each month).


The results from Tiny Habits are the best I’ve seen in any program. 

My method is surprisingly simple, but the impact is big. 

BJ Fogg, PhD

Director, Behavior Design Lab

What you can do now . . . 

Learn how --> Tiny Habits for Coronavirus ChallengesAccess free trainings and tools taught by experts I've trained in how to use Tiny Habits for Coronavirus Challenges (ranging from social isolation, working from home, handwashing, and more). 

Join my free (no strings attached) 5-day session of Tiny Habits: Learn how to create and change your

habits quickly and easily with my free, 5-day program. 

Order my new book Tiny Habits: The Small Changes that Change Everything: And receive my Tiny Habits Toolkit today.

Learn how to become a Tiny Habits Certified Coach: Help your clients create new, lasting habits by leveraging the science of behavior change and habit formation.


Learn to think clearly about Behavior Change.

— BJ Fogg, PhD


Contact Me

Learn more about my work

and get in touch

Twitter: @bjfogg


Phone: (707) 222-5555

Note: I usually don't answer calls from unrecognized phone numbers. But you can schedule an appointment.

Mail: Box 20456

Stanford, CA 94309


100% privacy. A few emails a month. No spam.

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